CarterBlog

Carter Announces New Director of Marketing

ATLANTA (Nov. 18, 2011) Carter is pleased to announce Todd McCarty has joined the firm as the director of marketing. With responsibility for all corporate and project-level marketing, Todd focuses on devising innovative ways for Carter to reach its business-to-business target audiences. He sets strategic direction for marketing initiatives while overseeing Carter's brand, inbound marketing, lead generation, sales enablement, internal communications and media relations. Leading a three-person marketing and graphics communication staff and coordinating activities with all external marketing and public relations agencies, Todd draws from a deep network of experienced professionals who are capable of executing any type of marketing plan for Carter or on behalf of its investors and project partners.

Prior to joining Carter, Todd was employed with PRIMEDIA as Director of Marketing for ApartmentGuide.com and NewHomeGuide.com where he led marketing communications, sales enablement, product marketing and product training efforts for new website releases. Prior to that, he served as Director of Marketing for Cox Enterprises in Corporate Marketing working across many Cox divisions as an internal consultant focused on business-to-business marketing communications, sales enablement and sales training. His background also includes marketing and media roles with BellSouth, Anheuser-Busch and BBDO Atlanta.

Todd holds a B.A. in Journalism from the University of Georgia.

 

Carter Welcomes 2011 Summer Interns

ATLANTA (June 20, 2011) - We would like to give a warm Carter welcome to our 2011 summer interns! With seven interns based in the Atlanta and Tampa offices, this is the largest intern program Carter has put together in the past few years.

More importantly, Carter interns do not fetch the morning coffee. We have plenty of opportunities for them to really become immersed in the commercial real estate business. At Carter, we want our interns to gain on the job experience and have real world opportunities to supplement course work. The interns who have started the program are already reviewing leases, compiling comparative data, creating graphic logos and investigating potential purchases.

We had an impressive pool of applicants for this summer’s program. Our 2011 interns come from a variety of schools including Babson College, Holy Cross, Savannah College of Art and Design, University of Georgia and University of Virginia.

A special thanks to our associates in Brokerage Services, Investments, Marketing and Program Development Services who are mentoring these young real estate professionals over the summer. We appreciate their commitment to enhancing these students’ understanding of the commercial real estate industry. 

 

Four Carter interns pictured left to right: Darion McCoy, West Barnwell, Justin Smith and Jack Peard

The Importance of Human Resources: Are You Tapping Into It?

By: Dorris Hollingsworth, vice president of human resources at Carter

It is essential for employees and companies to understand the function and importance of human resources within their organization. Many employees don’t take advantage of the benefits human resources has to offer.

Last Friday I had the opportunity to be a guest on PBS’s radio show, At Work. Each week, the show covers a variety of topics about how to advance your career and is co-hosted by Emory Mulling and Brandon Smith. 

The topic of last week’s show was the role of HR in companies. I explain HR with the Switzerland analogy, except for the banks and chocolate, of course. In many situations, the HR team serves as a neutral presence in the company. 

Human Resources is a business and management function with responsibility for programs and processes that support associates within the company.  In many cases HR can help with conflict resolution, give employees a better understanding of situations and can help people determine how to properly initiate conversations about issues.

Many employees don’t have a relationship with the HR team until a problem arrives. However, it is useful to get to know the team and engage in casual conversation in order to establish a relationship; if issues were to arise in the workplace, it will be much easier to have an open conversation with HR if you have begun a relationship.

Confidentiality is a question that comes up in many discussions with HR, and we often can maintain confidentiality.  Associates should realize that it is not possible to guarantee confidentiality if there is an ethics, law or policy violation, or if the situation presents danger in the workplace.

You may want to approach HR if there is an issue where your career is stalled, if you feel like you’re not getting ahead or if your manager is not providing solid and helpful feedback. All are common situations where HR can establish two-way communication and find a solution.

My greatest advice is to take advantage of the resources available to you and establish an ongoing relationship with the members of your HR team.

At Work airs on Fridays at 3 p.m. on GPB radio and online.

Dorris Hollingsworth joined Carter in 2006, and has 15 years experience in the human resource field spanning a variety of industries and working with both publicly and privately held companies. Her background includes employee relations, talent development, mediation, recruitment and legal/regulatory issues. Hollingsworth holds the Senior Professional in Human Resources (SPHR) designation from HRCI, the certification arm of the Society for Human Resource Management.