CarterBlog

Johnny Rockets to open at The Banks Next Month

CINCINNATI (Sept. 29, 2011) The Holy Grail Tavern and Grille will soon have company. Johnny Rockets is scheduled to open at The Banks on Oct. 27. Now visitors and residents at The Banks will have two restaurant options with more on the way.

And we know Cincinnatians are as excited as we are based on all the social media buzz surrounding yesterday's Johnny Rockets announcement.

Carter serves as master developer of The Banks, an 18-acre mixed-use project. Carter also served as program manager for the construction of the city and county-funded parking garage and infrastructure components of the project. 

See below for the complete story in Cincinnati.com about what's happening at The Banks!

A custom-designed Johnny Rockets with a menu unique to Cincinnati will officially open at The Banks on Oct. 27. Interior construction is under way at the nearly 3,000-square-foot restaurant at 191 E. Freedom Way, across from The Reds Hall of Fame and recently opened Holy Grail bar and grill. The restaurant will feature an outdoor patio and a walk-up order window. Menu items exclusive to the location will include Dusty’s Bacon Burger and the Lotta Domata Hamburger, created in honor of Reds’ manager Dusty Baker and Bengals’ defensive tackle, Domata Peko. Appetizers include Banks Shanks, Fried Pickles, Fresh Cooked Potato Chips and Spiral Pass Potatoes. The restaurant will be open seven days a week from 7 a.m. to 2 a.m. A grand opening is planned for 4:30 p.m. Oct. 27 with special giveaways, samples and specials. The restaurant will be operated by local Johnny Rockets franchise owner Rich and Sharon Thompson. The new location is the sixth in Ohio, and the third owned by the Thompsons, who also operate locations at Newport on the Levee and Sycamore Plaza, across the street from Kenwood Towne Center. Scheduled to join Johnny Rockets and Holy Grail later this year are Toby Keith’s I Love this Bar & Grill, Huey’s 24/7 Diner, The Wine Loft and La Crepe Nanou. Construction is under way on Toby Keith’s, which will be located on Second Street between Joe Nuxhall Way and Walnut Street. No opening dates have been announced for the other retailers. In February, Moerlein Lager House – an 1,100-seat restaurant and beer garden – is expected to open just south of The Banks on Joe Nuxhall Way at the Phyllis W. Smale Riverfront Park. The Banks is an 18-acre riverfront development. Its first phase is priced at $80 million and includes 300 apartments and 70,000 square feet of retail space.

 

The Digital Age and Its Evolving Impact on Commercial Real Estate

By: Malloy Peterson, vice president of marketing for Carter

Last week at the ICSC Georgia Continuing Education Program, I had the opportunity to speak on a panel discussing how social media, a hot topic in every industry these days, is affecting commercial real estate.  The International Council of Shopping Centers (ICSC) is the global trade association of the shopping center industry. Its members include shopping center owners, developers, managers, marketing specialists, investors, lenders, retailers and other professionals as well as academics and public officials.

The goal of the session was for participants to better understand how commercial real estate companies and individuals can harness the power of this effective and complementary tool of communication by both pushing and pulling content.  The panel was moderated by Abe Schear of Arnall Golden Gregory LLP, with fellow panelists Ethan Davidson of Atlanta Beltline Inc and Tony Wilbert of Wilbert News Strategies.

The interactive panel sparked lively questions from the audience which included questions like, “How can these tools land me business,” to, “How much work does a robust social network actual take,” to, “So what’s next?” Active participants in social media for a year and a half, Carter uses its CarterBlog, along with Twitter, and Facebook as active platforms to communicate with clients, investors, prospects, prospective associates and other industry players.

To find out more about why Carter got involved with social media and the how social media can grow your business, check out this video with clips from the panel discussion.

Malloy Peterson, leads all of Carter’s marketing, branding, public relations, and communications efforts from strategic planning through execution, directing all marketing associates and several agencies (responsible for social media strategy and implementation). She leads marketing and public relations planning and implementation for individual assets within Carter’s portfolio of investments, including two years of efforts on The Banks, Carter’s $800 million urban mixed-use project in Cincinnati and one of the largest projects currently under development in the country. In this role and as member of Operating Committee, Malloy plays a key role in most major corporate business development pursuits and business planning for diverse corporate strategic initiatives. Additionally, Malloy is currently engaged in several large strategic consulting assignments for government clients. 

The Social Network

By: Malloy Peterson, vice president of marketing for Carter

It is obvious social media has found a place in our lives. Whether for business or personal use, people are following the trend and are engaging in social media. It is hard to believe all of this began just seven years ago with the creation of “The Facebook.”

Carter has taken a leadership position in using social media to communicate about our company and engage our clients and stakeholders. We actively manage the Carter blog, Facebook page and Twitter account to tell our story in a more controlled manner and engage with our clients and stakeholders. We launched our social media campaign in 2009, and we now have hundreds of internal and external followers who read our daily and weekly posts.

This week, the extraordinary story behind Facebook meets the big screen with The Social Network, which premieres tomorrow. For those of you who have not seen the trailer, watch the video or read this brief synopsis of the movie:

 

The year was 2003. Computer programming wizard Mark Zuckerberg (Jesse Eisenberg) was a Harvard undergrad when he laid the foundation for a social networking website that would revolutionize the way we communicate. Six years later the ambitious entrepreneur made his first million -- but that was just the beginning. Despite all of Zuckerberg's wealth and success, his personal life began to suffer as he became marred in legal disputes, and discovered that many of the 500 million people he had friended during his rise to the top were eager to see him fall. Justin Timberlake co-stars as Napster co-creator Sean Parker, with Andrew Garfield filling the role of ousted Facebook co-founder Eduardo Saverin. The Social Network is based on the book, “The Accidental Billionaires” by Ben Mezrich. (IMBD)

You may be wondering, “As a professional in corporate America, why should I engage in social media?” 

Carter’s objective of engaging in social media is to present our firm and associates as thought leaders, increase brand awareness and allow clients, prospects and industry counterparts to easily find and connect with us. With more than 10,000 lifetime page views, the Carter Blog is the basis of content which comes from Carter associates who are passionate about the topics they write about. We use Facebook, Twitter and YouTube to distribute this content and give other pertinent information to our publics.

Social media is a great way to get your message across and provide thought leadership for relevant topics and emerging trends. It is an interesting and dynamic world that everyone is connected to in some way or another.

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